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Customer Intelligence & Insights for Retail

(CI&I)

 

CI&I is integrated, out-of-the-box customer analytics software that helps retailers discover and build customer personas, model optimized journeys across physical and digital interaction points, and deliver highly contextual offers and actions. The results are superior customer experiences delivered quickly and cost-effectively. 

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CI&I Overview

 

TCS' CI&I for Retail is a fully integrated modular customer analytics software solution built on our open source CI&I Retail Platform. This persona-driven software leverages advanced analytics with the latest advancements in IoT and machine learning, with pattern discovery and a decision engine. The solution collects and analyzes data from the widest array of sources for a deep understanding of your customers' consumption patterns. You can perform active journey management, which tracks and identifies critical customer interactions at physical and digital touch-points across the purchase journey, and engage through contextual, real-time recommendations for faster and higher RoI.

  • Build and deploy enriched digital personas that include qualitative and quantitative customer attributes for more effective customer engagement.
  • Conduct full journey modeling for personalized engagement across preferred channels with algorithm based discovery of customers' past shopping journeys and end to end modeling with Customer Journey Canvas.
  • Deliver contextual experiences based on rules or system recommended Next Best Offers and Actions.

APIs, platform services and data models make partner integration easy and fast with a lower cost of deployment. 

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